The National Highway Authority of India (NHAI) has taken a critical step to improve road safety by launching the “1033” Helpline, a toll-free service that operates 24×7 throughout the year. This initiative aims to provide immediate assistance to road users on NHAI-managed stretches during emergencies or non-emergency situations.

For years, delays in rescue services on national highways have posed serious challenges. With the introduction of the 1033 emergency helpline, these long, anxious waits have been replaced with reliable, round-the-clock support. Whether during accidents, breakdowns, or other highway emergencies, help is now just a phone call away.

National Highways are the arteries that connect the nation, but escalating fatalities during monsoons and winters highlight the critical need for swift medical interventions. This initiative ensures patients receive timely stabilization and access to hospitals, significantly improving survival rates. We commend NHAI for implementing a memorable toll-free number to expedite responses and save countless lives during road accidents.

Under this program, ambulances equipped with essential life-saving equipment and highly trained paramedics play a pivotal role in ensuring the safety and care of accident victims. Designed to rush patients to the nearest health facility without delay, these ambulances deliver a lifeline to those in need.

Zenplus, Asia’s leading private Emergency Medical Service (EMS) provider, proudly operates this life-saving service, having secured the contract for the 1033 Highway Helpline in India. With an initial fleet of 40 ambulances, services will be rolled out in phases across the North Zone, covering regions such as Chandigarh, Jammu, Uttarakhand, Shimla, Lucknow, Varanasi, and Eastern Uttar Pradesh.